World class pioneers and creative thinkers

As one of the first companies to begin creating projects around the principles of design research and service design, STBY have been intimately involved with the ongoing development of these fields of work. We’ve written papers, magazine and book chapters, founded collaborative and information-sharing networks, and given talks at national and international conferences all across the world. This involvement with design research and service design’s continued evolution keeps us at the forefront of the field, as through our work we’re helping to define it.

No Interdisciplinary Without Disciplines

Geke van Dijk and Marianne Guldbrandsen wrote a paper for the latest edition of Touchpoint, based on their keynote presentation at the service design conference…

Rich Viz – Design Documentaries

by Bas Raijmakers. Paper on design documentaries, published in ‘Rich Viz! Inspiring design teams with rich vizualizations’, edited by Pieter Jan…

Smart Street Paper

Paper on experimental design research methods in a street in London, published by the Design Research Society and presented at their annual conference in 2008: …

Adopting rigor in Service Design research

Bas co-authored the paper "Thinking and Doing Ethnography in Service Design" with Fabian Segelström and Stefan Holmlid of Linköping University in Sweden for the IASDR 2009 conference in Seoul, 18-22 Oct.