How do people close to us see STBY?

An interview with the partner of one of our design researchers.

It is sometimes hard to explain what we do – especially to people who are less familiar with our field…

Service Innovation: facilitated by STBY

STBY enjoyed running a successful workshop last month at PICNIC's mash-up event in Amsterdam. The workshop focused on some of the Design Research processes we employed during the project we designed for Southern Water, and involved the participants in a a hands-on interviewing exercise during which they played the role of customers of the water company.

STBY wins Rotterdam Public Design Prize

On the last day of January the Rotterdam Designprijs (decided by a jury) and the Rotterdam Design Publieksprijs (decided by public vote) were announced. Interestingly, both prizes went to product service systems.....

Service Design by Industrial Designers

In March 2013 this new book by Froukje Sleeswijk Visser was launched. It is a critical reflection on recent developments in service design, specifically on the consequences…