User-led service opportunities for Sony

In close collaboration with Radarstation, STBY conducted a qualitative consumer research for Sony, exploring opportunities for new service concepts beyond their traditional market.

Follow-up study for T-Mobile

Following on a previous study for T-Mobile in April, we worked with the client team again in June to test the ideas for new mobile internet services that were developed in response to the results of the first exploratory research. The aim of the second, follow-up research project was to explore if the service concepts are indeed attractive and relevant to the lives of a new group of research participants, and also to further elaborate on the service concepts together with the participants.

Service design for utilities

In close collaboration with the Design Council we worked on a service design scoping study for a water company. Our task in this multi-stranded project was to generate consumer insights that could lead to the identification of strategic opportunities for improved and innovative services.

Future usage of mobile internet services

Together with designers of T-Mobile who are working on the development of future mobile internet services, we organised an intensive day of concept testing with a mixed group of participants. For the occassion our London office was transformed in a 'user lab'.

Financial services for young students

For the IB-Groep (the national Dutch body that handles all studentships, student loans and university registrations) we organised a half day workshop to explore and discuss new ideas and concepts for financial services for young students. In their last year at high school and in their first year at university, many of these students are trying to figure out how to manage their personal finance. They have a high need for information and guidance, and they prefer the services of the IB-Groep to be available to them in an integrated way through multiple channels.

Egmont Innovation Bootcamp

During a three-day workshop in Copenhagen for Egmont Publishers, we advised and trained 30 of their international Innovation Managers on how to use consumer research as input for their service innovation process. Together with our partners Radarstation and EDG we hosted a dynamic workshop programme that offered hands-on experience with consumer research and idea generation for innovative services.

Elsevier Open Innovation

For the international academic publisher Elsevier we conducted a lead user research and organised a series of innovation workshops. The lead user research in both the UK and The Netherlands generated insights into unmet needs and potential areas for service innovation.

Smart textiles

For the conference How Smart Are We?, organised by Design Plus in London, STBY produced two design documentaires and creative workshops on the themes Drift and Swim. The first theme explored how smart textiles can help people to navigate in a city in case they want to wander around rather than just going from A to B.

Mediamediators vlog

A video weblog (vlog) of the creation, adoption and appropriation of interactive objects connected to personal computers in the home. Produced by STBY in collaboration with Tobie Kerridge and Andy Law,