Guiding a Strategic Innovation Journey
A large multinational supplier for the automotive industry wanted to develop its own way of developing new ambitious propositions for the future.
A large multinational supplier for the automotive industry wanted to develop its own way of developing new ambitious propositions for the future.
For the third year in a row STBY partners with Amsterdam Business School in delivering its Professional Post-Graduate Course for Design Driven Business Innovation.…
Every company will agree that listening to the voice of their customers is highly important. There are obviously multiple ways to do this. A good mix of these approaches is usually the most successful, as they all have their own strengths and weaknesses.
The ubiquity of service design tools and artefacts is also a cue for pioneers in the field to move on and focus on new frontiers. At the Service Design Global Conference in Madrid, Jamin Hegeman of Capital One pointed to one of these frontiers. He argued that it is time for service design to move beyond projects that just create new service concepts, and to focus more on ways to effectively contribute to the long-term, sustainable management of service delivery and ongoing improvement of customer experiences.
Opportunities for innovation in illustrated art and culture book publishing...
In collaboration with Elsevier’s service design team, STBY conducted design research to identify new opportunities for a database application used by …
While working on a series of projects aimed at improving the experience of pedestrians and bicyclists, I was reading Andy Clark’s book Surfing Uncertainty:…
Over the past years we have increasingly been asked to support client organisations with their internal capacity building for service innovation. Our vast experience…
Following up on the success of our annual master course together with the Business School of the University of Amsterdam, we have the opportunity to again offer an…
Over the past year STBY has conducted several design research projects for the city of Amsterdam, supporting them with innovation projects around the use of public space.
Design research offers organisations an experimental, open approach to strategy development. A pilot project is an effective way to start figuring out what an …
How do people perceive food in terms of health and sustainability? Where do they get their information about food from, and what do they do with it?