The ethnographic interview: preparing clients to be observers

It’s important to prepare client-observers who have no previous experience with these kinds of interviews, to let them know what to expect, and to avoid pitfalls that can diminish the quality of the research process and results. Here are some guidelines researchers can share and discuss beforehand in order to ensure the process is equally fruitful for researcher and observer.

Hyper local vs. system thinking

Over the past year STBY has conducted several design research projects for the city of Amsterdam, supporting them with innovation projects around the use of public space.

Deep Dive Ethnography

Deep dive ethnography is a way of using structured interactions to gain empathic insights about the people you’re designing for, often while sharing their experiences…

Mobility, Cars and Refueling Experiences

What do people care about in terms of mobility, and what do they want from a petrol station? STBY were recently contacted by a big international car brand who wanted us to help them gain a better idea of these topics to inform and inspire their service innovation process.

Stakeholder Research in Food & Retail for Ahold

In collaboration with LBi Lost Boys, STBY recently conducted a stakeholder research for Ahold, the international retailing group that owns large consumer brands such as Albert Heijn, Etos, Stop&Shop and Giant.

Helping Novo Nordisk design for diabetes

STBY have recently completed a project with the Danish pharmaceutical company Novo Nordisk. We were asked to put a human face to four different types of patients …

Say yes to the mess!

For 'The week of Service Design' on Molblog, the online platform of the Dutch Marketing Magazine, Geke van Dijk was invited to contribute an article to illustrate the benefits of design research for service innovation.

Say yes to the mess!

Geke van Dijk wrote an article on Molblog (Dutch Marketing Magazine) on the benefits of design research for service innovation. ‘Say yes to the mess’…