Entrepreneurial experiences in Haarlem

The city of Haarlem is keen to improve its services to local entrepreneurs. To this purpose, they have initiated several activities. One of these is the campaign 'More Service, Less Rules'. Another such initiative is a qualitative research among local entrepreneurs to learn from their experiences. STBY was asked by the Chamber of Commerce to conduct this study. The aim was to elicit entrepreneurs' experiences and satisfaction with the municipal service delivery, and to advise on solutions to the barriers that entrepreneurs are facing.

Helping Novo Nordisk design for diabetes

STBY have recently completed a project with the Danish pharmaceutical company Novo Nordisk. We were asked to put a human face to four different types of patients …

STBY at the 2010 Service Design Conference, Berlin

STBY are heading to Germany this October for the annual conference of the Service Design Network. On the first day Geke will present a keynote talk, and on the second Bas will host a workshop on design documentaries.

Presentation at Emerce E-Day

Geke van Dijk and Julia Leihener (Creation Center Deutche Telekom) will be co-presenting at the E-Day conference, organised by Emerce on 16 September in Rotterdam. Geke and Julia will present the research project conducted by STBY and the Creation Center.

Telecom firms use films to match customer needs

A major telecoms firm commissioned STBY to work together on a series of projects that enabled them to gradually align their research and development processes around principles of design research. The latest of these projects saw STBY prepare and facilitate a collaborative alignment workshop focused on the consumer solutions videos produced by STBY for the company in early 2010.

Personal storytelling with video

STBY recently produced a series of films for a major telecoms firm, documenting the ‘solutions’ people improvise to a range of situations in their everyday lives. These films are to be used in the fims’s internal ideation and design processes, where they allow various departments to connect with the lives of consumers.

Personas to inform and inspire service innovation

In a follow-up project to the early explorations in 2009, STBY was asked to develop a series of personas for Southern Water. Again, we worked closely together with the Design Council team on this project. We conducted an in-depth ethnographic study among 23 households in South East England, identified 4 distinct personas, and visualised those in a series of videos and a full colour A2 poster.

Creating design briefs on patient dignity

The Design Council and the Department of Health in the UK have recently initiated a national design challenge 'Designing for Patient Dignity'. STBY was asked to contribute to the exploratory research that defined the design briefs in the call for proposals.