Lead… and let go

In our projects we often help clients to innovate by doing design research together. This usually includes qualitative research and co-creation sessions, in which…

This is Service Design Thinking

STBY was asked to edit the tools section of this first comprehensive book on the practice of Service Design. The initiators of the book, Marc Stickdorn and Jakob Schneider,…

Learning by Doing workshop at STBY

Recently STBY hosted an intimate DIY session with innovation professionals from different sectors, as a brief introduction to the DIY Toolkit. The hands-on workshop…

Developing the DIY Toolkit for Social Impact

We are very happy to have worked with our Indian REACH partner Quicksand, Nesta (UK’s Innovation foundation), and the Rockefeller foundation on the DIY Toolkit for social impact. The aim of the toolkit is to support and increase the innovation capacity of international development practitioners.

STBY wins Rotterdam Public Design Prize

On the last day of January the Rotterdam Designprijs (decided by a jury) and the Rotterdam Design Publieksprijs (decided by public vote) were announced. Interestingly, both prizes went to product service systems.....

Design Transitions

A new book that features our work was recently launched: ‘Design Transitions’ by Joyce Yee, Emma Jefferies and Lauren Tan. This book presents a series…

Power of PSS through laser-cut food

STBY is part of the Dutch national innovation programme for the creative industries called CRISP. The PSS 101 project in this programme focusses on how Prodcut Service…

Say yes to the mess!

Geke van Dijk wrote an article on Molblog (Dutch Marketing Magazine) on the benefits of design research for service innovation. ‘Say yes to the mess’…

Join us for a PICNIC in Amsterdam

 

 

Summer might not have made an appearance yet, but that hasn’t stopped us planning a PICNIC for this May.

The PICNIC Innovation Mash Up will be …