Lead… and let go

In our projects we often help clients to innovate by doing design research together. This usually includes qualitative research and co-creation sessions, in which…

This is Service Design Thinking

STBY was asked to edit the tools section of this first comprehensive book on the practice of Service Design. The initiators of the book, Marc Stickdorn and Jakob Schneider,…

How to achieve and maintain a healthy lifestyle?

This was a question we addressed in one of our recent projects for a large international consumer brand. What do people consider to be a healthy lifestyle? Are they happy with their current ways of maintaining their lifestyles? What would they like to alter? Would they welcome any support with this?

Say yes to the mess!

Geke van Dijk wrote an article on Molblog (Dutch Marketing Magazine) on the benefits of design research for service innovation. ‘Say yes to the mess’…

Join us for a PICNIC in Amsterdam

 

 

Summer might not have made an appearance yet, but that hasn’t stopped us planning a PICNIC for this May.

The PICNIC Innovation Mash Up will be …

Testing Telekom’s Service Prototypes

One of the things we do here at STBY is provide long-term support for the development of new services. This often means conducting several projects for the same client,…

Presentation at Emerce E-Day

Geke van Dijk and Julia Leihener (Creation Center Deutche Telekom) will be co-presenting at the E-Day conference, organised by Emerce on 16 September in Rotterdam. Geke and Julia will present the research project conducted by STBY and the Creation Center.

STBY wins Rotterdam Public Design Prize

On the last day of January the Rotterdam Designprijs (decided by a jury) and the Rotterdam Design Publieksprijs (decided by public vote) were announced. Interestingly, both prizes went to product service systems.....