Lead… and let go
In our projects we often help clients to innovate by doing design research together. This usually includes qualitative research and co-creation sessions, in which…
co-creation
Creating more value by taking the time to engage
Recently I co-organised the Masterclass “Effective Implementation of Innovative Product Service Systems”. The masterclass was dedicated to share and discuss…
This is Service Design Thinking
STBY was asked to edit the tools section of this first comprehensive book on the practice of Service Design. The initiators of the book, Marc Stickdorn and Jakob Schneider,…
How to achieve and maintain a healthy lifestyle?
This was a question we addressed in one of our recent projects for a large international consumer brand. What do people consider to be a healthy lifestyle? Are they happy with their current ways of maintaining their lifestyles? What would they like to alter? Would they welcome any support with this?
Say yes to the mess!
Geke van Dijk wrote an article on Molblog (Dutch Marketing Magazine) on the benefits of design research for service innovation. ‘Say yes to the mess’…
Join us for a PICNIC in Amsterdam
Summer might not have made an appearance yet, but that hasn’t stopped us planning a PICNIC for this May.
The PICNIC Innovation Mash Up will be …
Testing Telekom’s Service Prototypes
One of the things we do here at STBY is provide long-term support for the development of new services. This often means conducting several projects for the same client,…
Presentation at Emerce E-Day
Geke van Dijk and Julia Leihener (Creation Center Deutche Telekom) will be co-presenting at the E-Day conference, organised by Emerce on 16 September in Rotterdam. Geke and Julia will present the research project conducted by STBY and the Creation Center.
What do people want technology to look like?
What should a router look like? That was the question STBY were recently asked by Cisco...
STBY Magazine – Service Innovation Inspired by People
Motivated by the limited amount of literature on design research and service design currently available, we initiated STBY magazine. The first issue was published…
Exploring creative leadership for THNK
To support the development of THNK, the Amsterdam School of Creative Leadership, we have been engaged during the past few weeks in exploring the most crucial dilemmas…
STBY wins Rotterdam Public Design Prize
On the last day of January the Rotterdam Designprijs (decided by a jury) and the Rotterdam Design Publieksprijs (decided by public vote) were announced. Interestingly, both prizes went to product service systems.....