Guiding a Strategic Innovation Journey
A large multinational supplier for the automotive industry wanted to develop its own way of developing new ambitious propositions for the future.
co-creation
Prototyping Clean Energy Futures
In a workshop hosted by STBY during the Service Design Days in Barcelona on the 5th and 6th of October 2018, we prototyped ideas for new service concepts in response to the What Design Can Do Clean Energy Challenge.
The ethnographic interview: preparing clients to be observers
It’s important to prepare client-observers who have no previous experience with these kinds of interviews, to let them know what to expect, and to avoid pitfalls that can diminish the quality of the research process and results. Here are some guidelines researchers can share and discuss beforehand in order to ensure the process is equally fruitful for researcher and observer.
Exploring the future of coffee table book publishing
Opportunities for innovation in illustrated art and culture book publishing...
New opportunities for chemistry database application
In collaboration with Elsevier’s service design team, STBY conducted design research to identify new opportunities for a database application used by …
Hyper local vs. system thinking
Over the past year STBY has conducted several design research projects for the city of Amsterdam, supporting them with innovation projects around the use of public space.
Co-creation labs
Co-creation labs typically involve hands-on activities in which a varied group of stakeholders expresses experiences and explorers potential solutions in a …
Plants, protein and plastic: sustainability in food
How do people perceive food in terms of health and sustainability? Where do they get their information about food from, and what do they do with it?
Streetlab – conflict of interest or celebration of diversity?
In the past year, we have immersed ourselves in the ways in which Amsterdam’s cyclists and pedestrians experience the streets. Our research was commissioned…
What Design Can Do For The Climate
How can designers tackle a problem as complex as climate change? That was the question we were faced with when we partnered with What Design Can Do to do the research…
Making bicycle parking easier and faster
STBY helped the city of Amsterdam and Dutch Rail to make the use of indoor bicycle parking facilities more efficient and convenient through the use of new technology.…
Improving bicycle parking in public space
The city of Amsterdam is famous for her bicycle culture. The relatively small city is easy to cross and there are bicycle lanes all around. However, once arrived on…