It’s important to prepare client-observers who have no previous experience with these kinds of interviews, to let them know what to expect, and to avoid pitfalls that can diminish the quality of the research process and results. Here are some guidelines researchers can share and discuss beforehand in order to ensure the process is equally fruitful for researcher and observer.
Opportunities for innovation in illustrated art and culture book publishing...
In collaboration with Elsevier’s service design team, STBY conducted design research to identify new opportunities for a database application used by …
Over the past year STBY has conducted several design research projects for the city of Amsterdam, supporting them with innovation projects around the use of public space.
Co-creation labs typically involve hands-on activities in which a varied group of stakeholders expresses experiences and explorers potential solutions in a …
How do people perceive food in terms of health and sustainability? Where do they get their information about food from, and what do they do with it?
In the past year, we have immersed ourselves in the ways in which Amsterdam’s cyclists and pedestrians experience the streets. Our research was commissioned…
How can designers tackle a problem as complex as climate change? That was the question we were faced with when we partnered with What Design Can Do to do the research…
STBY helped the city of Amsterdam and Dutch Rail to make the use of indoor bicycle parking facilities more efficient and convenient through the use of new technology.…
The city of Amsterdam is famous for her bicycle culture. The relatively small city is easy to cross and there are bicycle lanes all around. However, once arrived on…
In our projects we often help clients to innovate by doing design research together. This usually includes qualitative research and co-creation sessions, in which…
Recently I co-organised the Masterclass “Effective Implementation of Innovative Product Service Systems”. The masterclass was dedicated to share and discuss…
