STBY magazine

Motivated by the limited amount of literature on design research and service design currently available, we initiated STBY magazine. The first issue was published and distributed to clients, prospects and peers during the past few months in hard copy, but we also want to offer the contents as a downloadable PDF here.

World class pioneers and creative thinkers

As one of the first companies to begin creating projects around the principles of design research and service design, STBY have been intimately involved with the ongoing development of these fields of work. We’ve written papers, magazine and book chapters, founded collaborative and information-sharing networks, and given talks at national and international conferences all across the world. This involvement with design research and service design’s continued evolution keeps us at the forefront of the field, as through our work we’re helping to define it.

Service Design En Espanol

Members of STBY’s core team have already had an extensive array of articles relating to service design published in both English and Dutch. This week saw a first however,…

Service Design Talks Amsterdam

If you're interested in an in-depth conversation triggered by a recent publication relevant to service design, you're welcome to join us at the upcoming Service Design Talks session in Amsterdam on 19 May.

Service Design Talks 20/1

On 20 January we will be getting together again to discuss another recently published and interesting book related to Service Design. This time it's Tim Brown's new book 'Change by Design'.

Service Design Talks 4/11

On Wednesday 4 November another of those lively debating evenings about Service Design will take place at 7 pm in the office of STBY in Amsterdam.

Please be invited.…

SD Reading Circle

On 27 May the 3rd session of the Service Design Reading Circle will take place in Amsterdam. This time we will discuss the reader Designing 4 Services by Lucy Kimbell and Victor Seidl.