Say yes to the mess!
Geke van Dijk wrote an article on Molblog (Dutch Marketing Magazine) on the benefits of design research for service innovation. ‘Say yes to the mess’…
2011
Defining ‘Smart’: Using Video to Explore Smartphone Usage
Do people in different countries have different ideas as to what a smartphone can do for them? In the latest of a series of projects conducted for a major telecoms company,…
GOOD’11 – Thanks for taking part!
Massive thanks to all of you who in some way contributed to making The Great Outdoors of Design a success!
Collaborating to improve train traveller services
STBY have recently been working on a large-scale project in The Netherlands showcasing the very best of what Service Design has to offer.
Mobility, Cars and Refueling Experiences
What do people care about in terms of mobility, and what do they want from a petrol station? STBY were recently contacted by a big international car brand who wanted us to help them gain a better idea of these topics to inform and inspire their service innovation process.
How to achieve and maintain a healthy lifestyle?
This was a question we addressed in one of our recent projects for a large international consumer brand. What do people consider to be a healthy lifestyle? Are they happy with their current ways of maintaining their lifestyles? What would they like to alter? Would they welcome any support with this?
Stakeholder Research in Food & Retail for Ahold
In collaboration with LBi Lost Boys, STBY recently conducted a stakeholder research for Ahold, the international retailing group that owns large consumer brands such as Albert Heijn, Etos, Stop&Shop and Giant.
STBY Are Now on Twitter!
We've been on there for a while now as individuals but we thought it was high-time we joined in as a company as well.
Finding global common ground in telecoms
Do different people in different companies have the same conversations? Is the language people use influenced by context, culture, technology - or even a mixture of all three?
Creative conversations: returning to Heartlands
STBY recently returned to Heartlands, reprising our role as inclusive design consultants at this large-scale regeneration project in Cornwall.
Say yes to the mess!
For 'The week of Service Design' on Molblog, the online platform of the Dutch Marketing Magazine, Geke van Dijk was invited to contribute an article to illustrate the benefits of design research for service innovation.
Exploring creative leadership for THNK
To support the development of THNK, the Amsterdam School of Creative Leadership, we have been engaged during the past few weeks in exploring the most crucial dilemmas…