This was a question we addressed in one of our recent projects for a large international consumer brand. What do people consider to be a healthy lifestyle? Are they happy with their current ways of maintaining their lifestyles? What would they like to alter? Would they welcome any support with this?
What do people care about in terms of mobility, and what do they want from a petrol station? STBY were recently contacted by a big international car brand who wanted us to help them gain a better idea of these topics to inform and inspire their service innovation process.
STBY have recently been working on a large-scale project in The Netherlands showcasing the very best of what Service Design has to offer.
Massive thanks to all of you who in some way contributed to making The Great Outdoors of Design a success!
In collaboration with LBi Lost Boys, STBY recently conducted a stakeholder research for Ahold, the international retailing group that owns large consumer brands such as Albert Heijn, Etos, Stop&Shop and Giant.
We've been on there for a while now as individuals but we thought it was high-time we joined in as a company as well.
For 'The week of Service Design' on Molblog, the online platform of the Dutch Marketing Magazine, Geke van Dijk was invited to contribute an article to illustrate the benefits of design research for service innovation.
STBY recently returned to Heartlands, reprising our role as inclusive design consultants at this large-scale regeneration project in Cornwall.
Do different people in different companies have the same conversations? Is the language people use influenced by context, culture, technology - or even a mixture of all three?
Do people in different countries have different ideas as to what a smartphone can do for them? In the latest of a series of projects conducted for a major telecoms company,…
Motivated by the limited amount of literature on design research and service design currently available, we initiated STBY magazine. The first issue was published…