Helping Novo Nordisk design for diabetes

STBY have recently completed a project with the Danish pharmaceutical company Novo Nordisk. We were asked to put a human face to four different types of patients …

STBY at the 2010 Service Design Conference, Berlin

STBY are heading to Germany this October for the annual conference of the Service Design Network. On the first day Geke will present a keynote talk, and on the second Bas will host a workshop on design documentaries.

Testing Telekom’s Service Prototypes

One of the things we do here at STBY is provide long-term support for the development of new services. This often means conducting several projects for the same client,…

Creative Thinking

For the recently submitted proposal for a new Dutch innovation programme demonstrating the added value of the creative thinking for business and economy, Geke …