Service Design

On popular request a one-page explanation on Service Design. This is a relatively new and successful approach to innovation and it is becoming increasingly popular…

Ethnographic research in Service Design

Ethnography has become a valued tool in service design, even though the working conditions often do not allow for several months of field studies. During the international Service Design conference (Amsterdam, 24-26 November 2008) we organised a workshop on how service design can optimally benefit from ethnographic research.

Egmont Innovation Bootcamp

During a three-day workshop in Copenhagen for Egmont Publishers, we advised and trained 30 of their international Innovation Managers on how to use consumer research as input for their service innovation process. Together with our partners Radarstation and EDG we hosted a dynamic workshop programme that offered hands-on experience with consumer research and idea generation for innovative services.

Leiden University

To prepare a successful open day event for future students, the University of Leiden wanted to explore the expectations and information needs of high school students. Together with three young researchers from Spunk//STBY we interviewed 15 students in depth about the way they orientate themselves on their future studies and careers.

Inclusive Design

Also on popular request an overview of which research techniques are most suitable in each stage of the inclusive design process. This is another area that is only…

Smart Street Paper

Paper on experimental design research methods in a street in London, published by the Design Research Society and presented at their annual conference in 2008: …

Girls and Glossies

Press release by Spunk//STBY on a recently completed study among 15-16 year old girls. (Spunk//STBY is a joint venture for research specifically focused on issues…