Hyper local vs. system thinking

Over the past year STBY has conducted several design research projects for the city of Amsterdam, supporting them with innovation projects around the use of public space.

Agile Client Immersion Week

STBY recently organized an intensive, one week field trip in London for an international financial services company looking to expand to new markets. The objective…

Changing car drivers’ behaviour

The Dutch Government started a programme to make better use of the existing road infrastructure. Just adding more asphalt is not the best solution to solve  accessibility…

Co-creating water management policy

The Dutch province of Noord-Brabant needed to develop a new provincial water plan, in which the goals for the water management of the next five years are laid down.…

Audience driven innovation in the theatre

One of the most common issues STBY are asked to help with is how to successfully integrate customers into innovation processes. This issue manifests itself in a diverse…

How to achieve and maintain a healthy lifestyle?

This was a question we addressed in one of our recent projects for a large international consumer brand. What do people consider to be a healthy lifestyle? Are they happy with their current ways of maintaining their lifestyles? What would they like to alter? Would they welcome any support with this?

Testing Telekom’s Service Prototypes

One of the things we do here at STBY is provide long-term support for the development of new services. This often means conducting several projects for the same client,…

Service Experience Lab on mobile internet

Together with the Creation Centre of T-Labs (part of Deutsche Telekom in Berlin) STBY organised and facilitated a Service Experience Lab in London. In a full day programme product managers from T-Mobile's British and German teams interacted with a group of consumers and discussed ideas for the next step in mobile internet services.

User-Centered Design across development stages

For the University of Amsterdam STBY facilitated a series of workshops with students, lecturers and system operators to inform the iterative development of its new Electronic Learning System (ELO).