When we need to explore behaviour change in our projects we opt for longitudinal studies, building on traditions in psychology and sociology. In a recent project,…
Over the past years we have increasingly been asked to support client organisations with their internal capacity building for service innovation. Our vast experience…
STBY was asked to carry out service design research to support an initiative aimed at creating a more future-oriented, open and innovative working culture at the The National Institute for Sound and Vision.
In collaboration with LBi Lost Boys, STBY recently conducted a stakeholder research for Ahold, the international retailing group that owns large consumer brands such as Albert Heijn, Etos, Stop&Shop and Giant.
In a follow-up project to the early explorations in 2009, STBY was asked to develop a series of personas for Southern Water. Again, we worked closely together with the Design Council team on this project. We conducted an in-depth ethnographic study among 23 households in South East England, identified 4 distinct personas, and visualised those in a series of videos and a full colour A2 poster.
In close collaboration with the Design Council we worked on a service design scoping study for a water company. Our task in this multi-stranded project was to generate consumer insights that could lead to the identification of strategic opportunities for improved and innovative services.
During a three-day workshop in Copenhagen for Egmont Publishers, we advised and trained 30 of their international Innovation Managers on how to use consumer research as input for their service innovation process. Together with our partners Radarstation and EDG we hosted a dynamic workshop programme that offered hands-on experience with consumer research and idea generation for innovative services.
Together with London-based innovation consultancy Radarstation, we worked on an ethnographic research for CBBC, exploring the cross-platform media consumption of 7 and 8 year old children. We used highly visual and engaging probes to facilitate lively conversations with the children about their routines and preferences in media consumption.