The ethnographic interview: preparing clients to be observers

It’s important to prepare client-observers who have no previous experience with these kinds of interviews, to let them know what to expect, and to avoid pitfalls that can diminish the quality of the research process and results. Here are some guidelines researchers can share and discuss beforehand in order to ensure the process is equally fruitful for researcher and observer.

Enhancing training with coaching

Over the past years we have increasingly been asked to support client organisations with their internal capacity building for service innovation. Our vast experience…

Elsevier Open Innovation

For the international academic publisher Elsevier we conducted a lead user research and organised a series of innovation workshops. The lead user research in both the UK and The Netherlands generated insights into unmet needs and potential areas for service innovation.

CitiTag

STBY participated in two pilots of the multi-player electronic tagging game CitiTag, developed by Yanna Vogiazou from the Open University and HP labs / Mobile Bristol. The experiences of the players were captured on video while they were experimenting with the real-life mobile game.