The ethnographic interview: preparing clients to be observers

It’s important to prepare client-observers who have no previous experience with these kinds of interviews, to let them know what to expect, and to avoid pitfalls that can diminish the quality of the research process and results. Here are some guidelines researchers can share and discuss beforehand in order to ensure the process is equally fruitful for researcher and observer.

Hyper local vs. system thinking

Over the past year STBY has conducted several design research projects for the city of Amsterdam, supporting them with innovation projects around the use of public space.

Making bicycle parking easier and faster

STBY helped the city of Amsterdam and Dutch Rail to make the use of indoor bicycle parking facilities more efficient and convenient through the use of new technology.…

Agile Client Immersion Week

STBY recently organized an intensive, one week field trip in London for an international financial services company looking to expand to new markets. The objective…

The Future of Retail

What makes for an enjoyable and unique shopping experience?

As more consumers expect retail experiences that somehow go ‘beyond buying’ to offer a unique, personalised,…

Family Oriented Services

STBY has recently completed a design research project for an international communications company focusing on family oriented services.

Successful family oriented…

Entrepreneurial experiences in Haarlem

The city of Haarlem is keen to improve its services to local entrepreneurs. To this purpose, they have initiated several activities. One of these is the campaign 'More Service, Less Rules'. Another such initiative is a qualitative research among local entrepreneurs to learn from their experiences. STBY was asked by the Chamber of Commerce to conduct this study. The aim was to elicit entrepreneurs' experiences and satisfaction with the municipal service delivery, and to advise on solutions to the barriers that entrepreneurs are facing.