STBY enjoyed running a successful workshop last month at PICNIC's mash-up event in Amsterdam. The workshop focused on some of the Design Research processes we employed during the project we designed for Southern Water, and involved the participants in a a hands-on interviewing exercise during which they played the role of customers of the water company.
In a follow-up project to the early explorations in 2009, STBY was asked to develop a series of personas for Southern Water. Again, we worked closely together with the Design Council team on this project. We conducted an in-depth ethnographic study among 23 households in South East England, identified 4 distinct personas, and visualised those in a series of videos and a full colour A2 poster.
How do people around the world charge their mobile devices? How do they use electricity in their households, and how do they think about their energy usage? Together with all the partners in the Reach Network we did a global study on this topic.
In close collaboration with the Design Council we worked on a service design scoping study for a water company. Our task in this multi-stranded project was to generate consumer insights that could lead to the identification of strategic opportunities for improved and innovative services.