Audience driven innovation in the theatre

One of the most common issues STBY are asked to help with is how to successfully integrate customers into innovation processes. This issue manifests itself in a diverse…

User-led service opportunities for Sony

In close collaboration with Radarstation, STBY conducted a qualitative consumer research for Sony, exploring opportunities for new service concepts beyond their traditional market.

Urban Creatives: young and switched on

For Bigga Fish and BANG Radio we set up and managed a youth study in London with an experimental approach. We first trained and coached a panel of 5 young researchers in conducting interviews with innercity urban creatives, and then facilitated them in drawing out the main insights and conclusions. Both the researchers and the interviewees aged between 17 to 25.

CBBC cross-media consumption

Together with London-based innovation consultancy Radarstation, we worked on an ethnographic research for CBBC, exploring the cross-platform media consumption of 7 and 8 year old children. We used highly visual and engaging probes to facilitate lively conversations with the children about their routines and preferences in media consumption.