Challenges in Pioneering R&D

In product design, having an R&D function is considered vital to a company’s survival since they have to explore new materials, new technology and new products to meet (or create) future/wider market needs. In a similar sense, R&D is vital for consulting businesses as well. Stby has been a proud pioneer of Design Research for… Continue reading Challenges in Pioneering R&D

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Deepening participant engagement

How can we do even better? As a research agency, we work extensively and successfully with participants. Involving stakeholders to jointly investigate, shape and bring about the required change in the public space is a specific expertise of Stby. We have been working on projects about the future of mobility and public space since 2006,… Continue reading Deepening participant engagement

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Towards More Than Human Design

Questions and Considerations Over the last 20 years, human-centred design has been a core part of our practice here at Stby. Understanding the needs of people and how these needs operate in wider contexts, often complex and dynamic, has been incremental to delivering insights that help our clients innovate towards positive and meaningful change. However,… Continue reading Towards More Than Human Design

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Step by step guide to stimulate cycling

Together with our client Tour de Force, we developed a step-by-step guide for setting up and carrying out successful policies and interventions to stimulate more people to cycle.

The podcasts we listen to

As design researchers, podcasts are one of our go-to sources for inspiration and empathy-building. A podcast makes you delve into very particular narratives, anecdotes, and insights in a very down-to-earth way. We love how informal and conversational this medium can be, it offers a unique way to step into people’s shoes. Here are some of… Continue reading The podcasts we listen to

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The role of drawing in Design Research

For my recent internship project at Stby, I researched the use of drawing and illustration to assist conversations with interview participants. This began as a way to turn my passion for drawing into a useful research method that can complement traditional interview techniques. Previous research by Craik and Lockhart’s on rehearsal memory (The levels of… Continue reading The role of drawing in Design Research

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A handbook for better public civic collaboration

In 2022, Waag Futurelab and Stby teamed up for a collaborative research project to explore the requirements for sustainable cooperation between citizen collectives and government, with a focus on mutual value creation. Our aim was to gain insights from innovative collaborations between government and social initiatives, drawing on the extensive expertise of Frame Innovation. The… Continue reading A handbook for better public civic collaboration

The creation of a handbook for better public civic collaboration

From 2022 Waag Futurelab and Stby have collaborated on a joint research project with the question: What do citizen collectives and government need to achieve sustainable cooperation based on mutual value creation? Our goal was to learn from experiments with new forms of collaboration between government and social initiatives. One of the guiding principles in… Continue reading The creation of a handbook for better public civic collaboration

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Deconstructing AI & Experience Design

It took a few days to let the inspirational buzz in my brain settle from the AI and Experience Design Conference that unfolded on January 23 & 24, 2024…

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