International Reach

Through working on projects with an international scope for over a decade, we understand the importance of balancing efficiency and elegance with flexibility and decentralisation when designing and delivering global products and services. As more and more organisations are catering for global audiences, the capability to recognise meaningful local differences and relevant global similarities is essential.

Across many projects we have contributed to the development of global research and design practices as a response to organisations’ need to understand where, how and why differences matter. This has resulted in the emergence of new organisational forms, roles, relationships and routines to ensure that global considerations are built in from the start of service design projects.

Although still a relatively fledgling field, global research and design is fast moving, driven by a range of pioneering agencies, designers, and managers working on a global scale. STBY is proud to be one of them.

20 years of International Reach

To celebrate our long term practice of doing global design research, we reflected on the value of having different, local perspectives in our collaborative international approach. This not only includes the value for our clients and partners, but also for ourselves in the Reach Network.

What constitutes successful and meaningful design research in different parts of the world? How do we see the approach we developed together over the years today? Our Reach partners have been very generous in sharing their thoughts and experiences in a series of videos.

Read about the way we attain international reach in our work and watch the videos here.