Embedded Innovation

As organisations work toward cultivating work environments that foster collaborative creation, we have encouraged research insights to be shared beyond product and design teams to inform more strategic conversations. Exploring how to foster innovation culture and enable design-driven innovation within organisations has organically become a key component of our work.

Service Design and Design Thinking have been embraced by a range of organisations seeking to become more innovative. From the early days of this emerging new professional field STBY has contributed to a growing understanding of ‘service design thinking’, and an appreciation for the potential that it offers a range of organisations.

The service design industry has matured to a point where the focus has now shifted from ‘thinking’ to ‘doing’. This has evolved to the understanding that to truly foster an innovation culture, organisations need to provide employees with more than just toolkits and sticky-notes. Increasingly, we help organisations with embedding service innovation skills in other departments and units than just design and product teams.

20 years of Embedded Innovation

Over the last 20 years, Stby has gone beyond using foundational research for product and design teams, and has also taken a more birds eye view. We work with clients to understand how to create a wider culture that can sustainably nurture innovation and embed it in their organisations.

To celebrate 20 years of Stby, we have created an interactive narrative that provides a peak into what it may look like to experience this process with Stby. 

Read here for more

Some examples of projects we’ve worked on:

Jointly re-inventing purpose

Supporting social enterprises around the world

Enhancing training with coaching

In-house Service Design training

Collaborative r&d labs

New frontiers for Service Design 

You can also read more about ’embedded innovation’ in the playbook Getting started with policy co-design