Design Driven Business Innovation

For the third year in a row STBY partners with Amsterdam Business School in delivering its Professional Post-Graduate Course for Design Driven Business Innovation. The course runs from September to December 2018, and is open for registrations.

The course is designed for any professional looking for new and creative developments in business, such as Business Innovation, Service Design and Design Thinking. The participants will have the chance to work in groups as well as develop their own individual project that will add value for their organisation.

The course offers a mix of hands-on exercises with tools and methods in collaborative workshops and the application of those tools and methods in each student’s individual project. The joint assignments during the sessions focus on real-life cases, so they can directly practice with the methods and tools provided.

In 8 biweekly evening sessions the course covers a diverse set of methods and models related to 3 main stages:

  1. EXPLORING
    Mobile Ethnography, Cultural Probes, Contextual Interviews, Shadowing, Service Safaris, Stakeholder Maps, Co-creation, Ten types of innovation, Blue Ocean Strategy model, Innovation portfolio.
  2. CREATING & REFLECTING
    Customer Journeys, Personas, The 5 Whys, What If scenarios, Idea Generation, Story Boards, Design Scenarios, Innovation value chain, Innovation Stage-gate model, Collaboration for Innovation model.
  3. IMPLEMENTING
    Service Blueprints, Desktop Walkthrough, Service Roleplay, Service Staging, Story Telling, Customer value & Value Proposition, Business Model Canvas, Scaling & Growth, Organisational Structure for Innovation.

 

For more information and how to apply, please visit Amsterdam Business School’s website for Design Driven Business Innovation

Exploring Remote Teamwork

Over the past decade, as more digital tools have become available for remote collaboration, and more organisations have embraced flexible working, teamworkers…

This is Doing: Remote Flexible Training

STBY is proud to be one of the founding partners of this new online training platform.

Anyone interested in learning more about innovation, design and research will…

Exploring listening experiences

Stations, the new app introduced by Spotify in the US, offers a radio-like listening experience for users who don’t tend to curate their own playlists and listen …

Speculative design with MSF

In collaboration with our Indian REACH partner Quicksand, we helped Medecins Sans Frontieres (MSF) to rethink their role as a global organisation within the future…

Collaborative R&D Labs

What Design Can Do and STBY have recently tried out a new format for bringing professionals together to develop their thinking and practices around complex societal…

Supporting the energy transition

As part of a large scale national program to transition the use of energy in the Netherlands from natural gas to electricity, the Dutch government is eager to learn…

Exhibiting Chiefs of Waste at DDW 2019

The installation Chiefs of Waste, by Shay Raviv and Dorota Gazy from STBY, presents a global investigation delving into the ever-changing worlds of waste pickers…