Playdoh, Lego blocks, tape laying on simple map

Innovative prototypes spark discussions between residents and local authorities

To help a local government department in the UK foster more public participation in its strategic planning processes, we ran a Public Future Lab in which we used innovative prototypes to reduce participation barriers for local residents.  We didn’t want to just tell them our concepts, so we used a variety of different prototypes including a re-imagined web interface, a visualization of a gamefully designed social application, an animation of a new service experience, and a physical model of a public installation. This approach proved to be very effective, showing that communicating visually and tangibly can help traverse boundaries when working with diverse members of the public. Also, playful and interactive elements put participants at ease so they open up and share their opinions.

Innovating the Candidate Journey

Customer centric innovation is a common practice in design research today, and  can be seen as an evolution of that is employee centric innovation. Thinking of …

No Minor Thing

What can designers do to help combat the sexual exploitation of children? That is the question posed by What Design Can Do in collaboration with the Dutch Public Prosecutions…

Co-creating a traffic policy

Recently STBY was asked to support conversations between policymakers of the city of Amsterdam and residents of a specific neighborhood about the renewal of their…

Global challenges, local actions

Climate change is a global problem, yet we can locally design interventions that really make a difference, especially in cities around the world. It is well known…

Design Driven Business Innovation

For the third year in a row STBY partners with Amsterdam Business School in delivering its Professional Post-Graduate Course for Design Driven Business Innovation.…

Algorithms and personal taste

Determining what someone likes and satiating their everyday desires is a challenge that many content providers are now racing to tackle. From Netflix to Amazon,…