Ingredients for innovation

How can you translate the unpredictable, abstract and complex attributes of a innovation process into tools and guidelines, in such a way that entrepreneurs in emerging markets can use them to create new products and services?

Over the past months STBY worked with the Inclusive Business Accelerator on a toolkit for Inclusive Innovation in Base of the Pyramid markets. The Inclusive Business Accelerator (IBA) is a partnership between several NGOs, such as BoPInc, SNV and VC4Africa.

There is no recipe for innovation, but there are certain ingredients that can help make your activities more effective. The Inclusive Innovation toolkit captures the experience, insights and methods of practitioners in emerging markets. It contains tools for market assessment, human centered design, rapid prototyping and crowd-funding, that can be used as ingredients for innovation processes. In addition it highlights real life case studies where the tools and principles have been applied, like in the development of biofuel briquettes (see image).

This toolkit forms the basis for the training of local business consultants who will support SMEs in Bottom of the Pyramid markets to innovate their business offering and operations. The toolkit will be launched and used in IBA trainings as of this spring.

In this project STBY had the pleasure to collaborate with a great team of professionals. Several partners from the IBA consortium brought in their expertise, in the form of proven and tested tools that had been adapted to the specific context. In other cases we co-created new tools from scratch, based on shared experience, and tips and tricks. The STBY team, including our associated editor Jim Boekbinder and design intern Ylja van Miltenburg, successfully took up the challenge to bring this all together into a comprehensive, visual and engaging result.

Beyond Human Centred Design

COVID19 has given the world the time to rest, and the opportunity for us to rethink the way we live. It has also revealed how inseparable we are with…

Let’s Talk Maps and Mapping

Interested in mapping services, ecosystems, stakeholders and beyond? Join us as we explore how other disciplines approach mapping and what we can take away as design researchers and service designers.

The Subspecies of Design Researcher

As a design research agency, STBY has worked with design researchers of many shapes and sizes. While the role of ‘design researcher’ becomes more common and recognised as a formal position in many different types of organisations, it’s worth reflecting on how we all work and the unique skills and attitudes needed in different settings.

GOOD is coming to London again!

As the founder and partner of REACH network, STBY is happy to announce that following on the success of previous related events around the world,…

A New Breed of Design Research Tools

Gone are the days of lugging around clunky recorders, hefty cameras and brick-like hard drives to interviews and observation sites. The design researchers of today need only bring along a smartphone hooked up to a few complementary gadgets and software to capture and save quality audio, video and images.

Rigorous documentation: A research superpower

When research activities get going in earnest, a lot is produced. If treated too casually, the mass of audio files and transcripts, flip-overs and mini-posters full of post-its, photos, interview notes and feedback mails can quickly turn into a massive hairball that no-one can unpick.