Supporting Inclusive Business in Base of Pyramid Markets

STBY is working with the Inclusive Business Accelerator on a series of toolkits, combined with training modules, to strengthen impactful entrepreneurship in Base of the Pyramid (BoP) markets. This project was focused on supporting local SMEs and public sector organisations, who want to further expand their inclusive business and/or inclusive innovation activities. Inclusive means ensuring a positive economic and social impact on entrepreneurs, companies and low-income consumers.

In this partnership we have so far developed two toolkits: the first one aimed at expanding inclusive business, and the second aimed at innovating inclusive business. Both toolkits have been developed and tested with local partners in Vietnam, Mozambique, and Uganda.

The Inclusive Business Accelerator (IBA) is a partnership between several NGOs, such as BoPInc, SNV and VC4Africa. These organisations all have a long history of working with local organisations in BoP markets. Since the initiation of IBA, many other partners have joined the international consortium. They are supporting the IBA activities through funding, staff or other resources.

STBY was asked to help the consortium partners develop a set of toolkits that can be practically applied in various cultural contexts and include clear instructions for use. From the first engagement with the toolkit, its users should be motivated to use the tools on a regular basis. The toolkits are intended to be used by trained local consultants who are coaching SME’s in the ongoing development of inclusive businesses.

toolbook

The first toolkit is aimed at expanding Inclusive Business activities. It comprises of a set of tools, with clear descriptions and practical worksheets, as well as a set of more detailed guidelines for the local business consultants. The toolkit includes proven and tested tools, where necessary adapted to the BoP context.

The second toolkit is specially developed to support innovation in BoP markets. As an innovation process is difficult to capture into a set of tools, an introduction explaining general principles on Inclusive Business Innovation, and a selection of appealing case studies have been added to the toolkit.

STBY orchestrated the development process for both toolkits. We conducted several work sessions with the international consortium partners, where we jointly reviewed and discussed the contents and format of the toolkit. We were also responsible for the overall editing, design and production of the prototype toolkits that were used and tested in 3 local markets. Based on the feedback from this test we revised some of the tools and delivered the toolkits for final production.

Upon engaging STBY, IBA expressed a need for a coordinator with expertise on Human Centered Design, and experience in creating visual and engaging results that can be easily applied. Based on our previous experience with making internationally recognised toolkits (e.g. This is Service Design Thinking, DIY Toolkit, Innovation Accelerator) we were identified as the preferred partner to work with.
BoP_cropped

2 thoughts on “Supporting Inclusive Business in Base of Pyramid Markets”

Comments are closed.

No Minor Thing

What can designers do to help combat the sexual exploitation of children? That is the question posed by What Design Can Do in collaboration with the Dutch Public Prosecutions…

Co-creating a traffic policy

Recently STBY was asked to support conversations between policymakers of the city of Amsterdam and residents of a specific neighborhood about the renewal of their…

Global challenges, local actions

Climate change is a global problem, yet we can locally design interventions that really make a difference, especially in cities around the world. It is well known…

Design Driven Business Innovation

For the third year in a row STBY partners with Amsterdam Business School in delivering its Professional Post-Graduate Course for Design Driven Business Innovation.…

Algorithms and personal taste

Determining what someone likes and satiating their everyday desires is a challenge that many content providers are now racing to tackle. From Netflix to Amazon,…

Enhancing training with coaching

Over the past years we have increasingly been asked to support client organisations with their internal capacity building for service innovation. Our vast experience…

Probing Collectives of Users

Many organisations are developing services for collectives of users, such as teams, families, communities, and organisations. Think Spotify, Facebook, Microsoft, Google, 1Password, Slack etc..