STBY was invited to deliver a guest lecture at the Imperial College in London as part of the Service Design module for the MBA students of the Business School.
This was the third time a consultant from STBY contributed to this course with a guest lecture. It is very gratifying for us to see the discipline of Design so ingrained in high level Business education. STBY was asked to give practical examples of how to apply Design Research techniques during the prototyping stage of new service concepts.
As strong believers that Design Research is a crucial discipline for successful innovation, we welcomed the opportunity to influence the innovators of tomorrow.