Service Design by Industrial Designers

On March 21th 2013 a new book was launched by Froukje Sleeswijk Visser. The book is the result of a think tank at the Faculty of Industrial Design Engineering, Delft University of Technology with a group of 25 master students, 8 staff and 9 design practitioners.

The book titled ‘Service Design by Industrial Designers’ is a critical reflection on recent developments in service design, specifically on the consequences for the education of a new generation of designers. It features several case studies and reflections on the mindset, methods and skills of designers including STBY’s. STBY, infact, is also happy to have helped co-write one of the key chapters on the Prototyping stage in the design practice.

The book is available at

The think tank, over the past three years, has been studying and researching organisations that are part of the longer term public-private partnership project in Netherlands ultimately intended to help improve the visibility and applicability of service design in relation to the Dutch economy. These include STBY, Eden Spiekermann, Design Thinkers, Prorail amongst others. You can read more about the project here.