From Field Stories to Strategic Design

Based on their workshop at the service design conference in Paris in October 2012, Bas Raijmakers, Geke van Dijk from STBY and Katherine Gough from Nokia Design wrote a paper for the latest edition of Touchpoint 4-3 ‘Cultural Change by Service Design’, the magazine of the international Service Design Network. The paper, published in Service Design Network’s Touchpoint magazine, discusses practicing interpretation skills, storytelling and supporting design and business decisions with evidence and inspiration from everyday life.

STBY case study on experiencefellow.com

STBY case study on experiencefellow.com

A STBY case study is published on the website of ExperienceFellow. STBY used the mobile ethnography tool ExperienceFellow in order to get a better understanding of the perspectives of Dutch people on health and sustainability in food.

The article shows how diverse private and governmental parties worked together in order to better understand the eating habits and attitudes of Dutch people.…

Two STBY cases in This is Service Design Doing

Two STBY cases in This is Service Design Doing

The practitioners’ handbook: This is Service Design Doing, applies service design in the real world. It includes short descriptions of some of the core service design methods.

We contributed to the book by writing about two case studies, together with our clients Google and Vodafone. The first case is about the Service Experience Design methodology Vodafone developed and fine-tuned. We…

Pioneers: Thoughts on Global Design Research

Pioneers: Thoughts on Global Design Research

We are happy to share our latest publication exploring global design research through STBY’s experience alongside our global network and partners.

As the world becomes increasingly global and interconnected, more organisations must take the local and global into account when thinking about strategy and innovation. This sounds straightforward and sensible, but how do enterprises…

Empathic Conversations

Empathic Conversations

In this article, we explore our approach to enabling empathic conversations in our design research, between researchers and participants and among the wider client and design teams. Using a case study of a recent project exploring patient support networks, we look at the important roles continual contact, engaging interview materials, and visually capturing and communicating play in enabling…

Article in Form magazine: Tackling the Refugee Crisis

Article in Form magazine: Tackling the Refugee Crisis

In this article in Form magazine, Marie de Vos describes the process behind ‘What Design Can Do Challenge’ of February 2016, which asked what design can do for refugees. The refugee crisis certainly belongs to the category of so-called wicked problems, that contain so many unpredictable interdependencies and unknowns that they resist solutions using any single model or traditional…

Viewfinders: Thoughts on Visual Design Research

Viewfinders: Thoughts on Visual Design Research

We’re very excited to have published Viewfinders: Thoughts on Visual Design Research, exploring the rich potential photography, film and beyond hold for design research. Bas Raijmakers and Samantha Miller co-authored and edited a collection of writing that includes learnings from STBY projects, inspiration from fields such as documentary film, and relevant project examples…

Publication in Touchpoint: Giving Disruptive Innovations a Chance

Marie de Vos co-authored an article Giving Disruptive Innovations a Chance in the Service Design Journal ‘Touchpoint’. Why do promising innovations initiated inside companies and other organisations fail to make it implementation? There is a difference between the current perception of the road from idea to implementation, and the reality of how new concepts are genuinely created, developed and delivered. What shape does this path take, and how can designers actively…

Interview in Dude

The latest edition of Dude (the Dutch designers magazine published by BNO) is curated by Ellen Schindler from Kossman.dejong and includes an interview with STBY. The interview explains the background and profile of STBY, and specifically zooms in on the global design research network REACH we initiated in 2008 to cater for our international clients. The interview, authored by Viveka van de Vliet, describes us as ‘world-class specialists in design research’, who keep…

Orchestration

Orchestration

Bas Raijmakers co-authored an article about ‘Orchestration’ in the latest issue of CRISP magazine. “So many, you can’t get around it, So complex, you can’t get under it, So diverse, you can’t get over it, This is a chance to orchestrate your way out of your constrictions!” The article explores how ‘orchestration’ functions in Product Service System (PSS) development, helping to align collaborators and achieve harmony in a system where complexity can and should be embraced. A pdf of the full article is available here, and the complete CRISP magazine #5 is available here.

Embracing Complexity

Marie de Vos co-authored an article about ‘Embracing Complexity’ in CRISP magazine #5: “Product Service System development is hard, but pretending complexity disappears when you ignore it solves nothing. PSS design teaches designers to embrace complexity and discover the rich insights that lead to excellent PSSs.” Issues with complexity are not limited to technology, but have to do with social reactions and behaviours brought about by a particular system. The pdf of ‘Embracing Complexity’ is available here, and the complete CRISP magazine #5 is available here.

Routledge Companion to Design Research

Routledge Companion to Design Research

STBY was invited to contribute a chapter to the book 'Routledge Companion to Design Research', edited by Professor Paul Rodgers and Dr. Joyce Yee for Routledge, Taylor and Francis.....

Designing Relationships

‘Designing Relationships’ in the latest issue of CRISP was co-authored by Geke van Dijk: “As we move from mass-produced, one-size fits all products to personalised, adaptive and evolving Product Service Systems, the design deliverables take on other forms.” In the article, they look at ‘what comes out of the box when the user unpacks what they paid for’, and reflect on the new results that design should bring.” The pdf of the full article is available here, and the complete CRISP magazine #5 is available here.