Nicole Reinhold is an associate of STBY and also works as an independent consultant at SOCRATIZE. She is a Research & Innovation Consultant researching people’s behavior, lifestyle and business trends and translating them into business practices.
Nicole has a background in Social Science and today she combines her research skills with facilitating skills. She facilitates workshops and creates strategic frameworks, for innovation projects. Her interests lie in complex B2B environments, new technology, and social media. Nicole has 14 years of work experience in which she has worked in R&D at Daimler Benz and E-Business within Philips Consumer Electronics and Philips Design at the Strategic Future Department.
Nicole’s methodological interest focus on the online domain and how web tools influence market research practices. She has worked and published on online panels, new marketing practices, virtual worlds and qualitative online research methods. She published and trained at ESOMAR, Philips and AIOR.