Workshop for Rabobank managers

STBY was invited by Growinn to facilitate a half day workshop to introduce a group of managers from Rabobank the way Design Research can inform and inspire Service Innovation. This workshop was part of a 3 day executive training course for high potentials in the bank, who are being prepared for strategic management positions.

After a brief introduction we guided them through a series of exercises, giving them hands on experience with generating consumer insights from rich personal accounts gathered in fieldwork. They picked up very quickly on the methodology, and even managed to apply some of the insights on their own field of work. They came up with a few interesting new ideas for financial services.

How to not become (too) cynical

As design researchers at STBY we are dealing with lots of complex issues and data. We are diving into root causes, problem areas and, luckily, also…

Where do you live on Dollar Street?

Are you bamboozled by the daily pandemic statistics of your country? Or have you even tuned out? These numbers are designed to be super clear, and…

Beyond Human Centred Design

COVID19 has given the world the time to rest, and the opportunity for us to rethink the way we live. It has also revealed how inseparable we are with…

Let’s Talk Maps and Mapping

Interested in mapping services, ecosystems, stakeholders and beyond? Join us as we explore how other disciplines approach mapping and what we can take away as design researchers and service designers.

The Subspecies of Design Researcher

As a design research agency, STBY has worked with design researchers of many shapes and sizes. While the role of ‘design researcher’ becomes more common and recognised as a formal position in many different types of organisations, it’s worth reflecting on how we all work and the unique skills and attitudes needed in different settings.