The Great Outdoors of Design: An Interactive Conference Hosted by Reach

These are exciting times here at STBY, as today we can announce that come Friday September 23rd we’ll be hosting our first conference with Reach, the global network of design research companies of which STBY are a co-founder.

Held in conjunction with the London Design Festival,”The Great Outdoors of Design” (or ‘GOOD’, as we increasingly like to call it) will be a behind-the-scenes look at a range of cross-cultural research projects that embody design principles.


What happens when innovative design is combined with groundbreaking research?


The event will be an interactive experience where those attending will be able to collaboratively explore the benefits design research can deliver to product and service operation. The Reach partners will be jetting in from across the world meanwhile to share their experiences on two key themes:

Firstly, we’ll be looking at how design and research can be brought closer together. This will cover issues like organisational management, data visualisations, and how the two disciplines can each be used to facilitate the other.

The second theme builds on this in order to explore what actually happens “when global meets local”. Reach partners from as far afield as Brazil, China, and Japan will be sharing their insights into issues such as how specific local circumstances can affect global strategic shifts.

The emphasis throughout however will be placed upon interaction, with all those attending given a chance to share their own thoughts and participate in collaborative explorations of the issues addressed.


Tickets for the event are strictly limited, but can be ordered now via our Eventbrite Site. There’ll be lots more GOOD news coming over the next few weeks, and the best way to keep updated with this is to follow us on Twitter at @stby.


Looking forward to seeing you all in September!





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