How to achieve and maintain a healthy lifestyle?

This was a question we addressed in one of our recent projects for a large international consumer brand. What do people consider to be a healthy lifestyle? Are they happy with their current ways of maintaining their lifestyles?  What would they like to alter? Would they welcome any support with this?

Our client is in the process of developing a new innovative service proposition in this area. They wanted to obtain feedback from consumers on their early concepts, as well as get a fresh outside perspective that could help them to further develop the concepts and progress them towards implementation.

To expose the concept to many different people in a short period of time, we invited four groups of six reasonably healthy people to our studio to take part in a series of half-day Service Experience Labs. We prepared a set of engaging materials to introduce the concept to the participants, and to engage them in an interactive exploration and discussion.

In contrast to traditional focus groups, the participants in these Service Experience Labs do not just sit around a table and respond to general questions. Through a series of individual and group assignments they were prompted to reflect in detail and in a highly personal way on the consequences that the use of the concept would have on their daily lives. They also compiled a rich personal profile of their current (healthy) lifestyle, indicated the aspects they would like to change, and reflected on the potential use for them of getting support in achieving this.

 

No Minor Thing

What can designers do to help combat the sexual exploitation of children? That is the question posed by What Design Can Do in collaboration with the Dutch Public Prosecutions…

Co-creating a traffic policy

Recently STBY was asked to support conversations between policymakers of the city of Amsterdam and residents of a specific neighborhood about the renewal of their…

Global challenges, local actions

Climate change is a global problem, yet we can locally design interventions that really make a difference, especially in cities around the world. It is well known…

Design Driven Business Innovation

For the third year in a row STBY partners with Amsterdam Business School in delivering its Professional Post-Graduate Course for Design Driven Business Innovation.…

Algorithms and personal taste

Determining what someone likes and satiating their everyday desires is a challenge that many content providers are now racing to tackle. From Netflix to Amazon,…

Enhancing training with coaching

Over the past years we have increasingly been asked to support client organisations with their internal capacity building for service innovation. Our vast experience…

Probing Collectives of Users

Many organisations are developing services for collectives of users, such as teams, families, communities, and organisations. Think Spotify, Facebook, Microsoft, Google, 1Password, Slack etc..