BNO picking up on Service Design

The main association for designers in The Netherlands, BNO, published an extensive article about Service Design. The trigger was a review of the book This is Service Design Thinking, but the editor Freek Kroesbergen extended this to a review of the current state of the Service Design field in The Netherlands.

The journal the article was published in is Vormberichten, the main publication of BNO. You can download a scan of the article through this link.