Geke van Dijk and Marianne Guldbrandsen wrote a paper for the latest edition of Touchpoint, based on their keynote presentation at the service design conference in Berlin, 2010. The paper discusses situations wherein service designers work for organisations relatively new to service design. These clients often have difficulty seeing the value of a service design approach and need more than just ‘a nice service design showcase projectʼ. Instead, they need a long-term process for change, involving the engagement of various agencies; this poses an interesting and challenging opportunity for collaboration between agencies across different roles and stages. (PDF)