Design Ethnography: Taking Inspiration from Everyday Life

For the book This is Service Design Thinking, recently published by BIS Publishers, Geke van Dijk contributed a chapter on design ethnography, in addition to a toolbox STBY edited for the book. Design Ethnography aims to understand the future users of a design or service, by investigating in-depth the everyday lives and experiences of these future users. The aim is to enable the design team to identify with these people and build an empathic understanding of their practices, routines, and cares. This allows the team to work from the perspective of these users on new designs for relevant slices of their daily lives. Designers use this understanding to work on idea generation, concepts development and implementations. (PDF, 111 kb)