User Experience Summit in Hong Kong

It’s an exciting time for one of our Reach partners, Apogee, who are shortly going to be hosting the first ever User Experience conference in Hong Kong. This is a great opportunity for anyone wanting to learn more about how the field is growing and expanding in East Asia. The list of speakers for the event includes several international experts (including another Reach partner, Steve Portigal), whilst the accompanying seminars will provide practical advice as to how UX principles can be incorporated into research. The response to the event has already exceeded expectations, but there’s still time to book your ticket at

How to not become (too) cynical

As design researchers at STBY we are dealing with lots of complex issues and data. We are diving into root causes, problem areas and, luckily, also…

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Are you bamboozled by the daily pandemic statistics of your country? Or have you even tuned out? These numbers are designed to be super clear, and…

Beyond Human Centred Design

COVID19 has given the world the time to rest, and the opportunity for us to rethink the way we live. It has also revealed how inseparable we are with…

Let’s Talk Maps and Mapping

Interested in mapping services, ecosystems, stakeholders and beyond? Join us as we explore how other disciplines approach mapping and what we can take away as design researchers and service designers.

The Subspecies of Design Researcher

As a design research agency, STBY has worked with design researchers of many shapes and sizes. While the role of ‘design researcher’ becomes more common and recognised as a formal position in many different types of organisations, it’s worth reflecting on how we all work and the unique skills and attitudes needed in different settings.

GOOD is coming to London again!

As the founder and partner of REACH network, STBY is happy to announce that following on the success of previous related events around the world,…