Exploring new service ventures

STBY recently worked on a series of projects focused upon a range of new services ventures currently in development for the consumer market. These were all new concepts being developed by a major multinational company, and in order to feed the process of further shaping these ventures, our client wanted to touch base with the daily lives of consumers who fit the target markets of their services.

In a series of in-depth interviews STBY investigated relevant practices and motivations of people at home and at work, both in The Netherlands and the UK. The insights resulting from these interviews were expressed via visual maps and outlines of personas. The maps pointed out the main dilemmas to address in the further development of the services, as well as the main opportunities and barriers. The persona outlines meanwhile provided the basis for the development of marketing strategies that would target what we had identified as the most viable market segments for the ventures.

The results of one of the projects were subsequently used as input for a quantitative validation, which was achieved via the design and hosting of an online survey. This helped to support the assumptions made, whilst also providing an additional layer of insights into the target market and potential new service opportunities.

Since the ventures have not been launched on the market yet, we can unfortunately not name either the clients, nor the area of interest for the new services being developed. What we can expand upon however is the process of using quantitative methods to validate and expand upon qualitative insights – a technique you can read about on our services page.

Co-creating neighbourhood participation

How to step up from the occasional neighborhood consultation to more ongoing neighborhood participation as part of a public space design project? This was the challenge…

Towards better digital inclusion

Approximately 2,5 million people in the Netherlands still experience difficulties while using digital devices such as computers, smartphones or tablets (Stichting…

Learning by doing

The best way to learn a new skill or a new way of working is to actually do it. This does not mean however that you have to start from scratch and figure everything out by…

Exploring Remote Teamwork

Over the past decade, as more digital tools have become available for remote collaboration, and more organisations have embraced flexible working, teamworkers…

Global online learning

The Reach Network of professionals in design and innovation has brought its seasoned practitioners from around the world together to create 5 masterclasses on

Exploring listening experiences

Stations, the new app introduced by Spotify in the US, offers a radio-like listening experience for users who don’t tend to curate their own playlists and listen …

Speculative design with MSF

In collaboration with our Indian REACH partner Quicksand, we helped Medecins Sans Frontieres (MSF) to rethink their role as a global organisation within the future…

Collaborative R&D Labs

What Design Can Do and STBY have recently tried out a new format for bringing professionals together to develop their thinking and practices around complex societal…

Supporting the energy transition

As part of a large scale national program to transition the use of energy in the Netherlands from natural gas to electricity, the Dutch government is eager to learn…