Presentation at Service Innovation conference

On 2 November Geke van Dijk will be co-presenting with Walter Bakker from DUO at the annual Service Innovation conference in Almere (The Netherlands). Based on two case studies for DUO/IB-Groep, they will discuss how a service design approach informed the innovation process for multi-channel financial and information services to students and their parents. This presentation is part of a session dedicated to the role of customer experiences in the overall service innovation process.

How to not become (too) cynical

As design researchers at STBY we are dealing with lots of complex issues and data. We are diving into root causes, problem areas and, luckily, also…

Where do you live on Dollar Street?

Are you bamboozled by the daily pandemic statistics of your country? Or have you even tuned out? These numbers are designed to be super clear, and…

Beyond Human Centred Design

COVID19 has given the world the time to rest, and the opportunity for us to rethink the way we live. It has also revealed how inseparable we are with…

Let’s Talk Maps and Mapping

Interested in mapping services, ecosystems, stakeholders and beyond? Join us as we explore how other disciplines approach mapping and what we can take away as design researchers and service designers.

The Subspecies of Design Researcher

As a design research agency, STBY has worked with design researchers of many shapes and sizes. While the role of ‘design researcher’ becomes more common and recognised as a formal position in many different types of organisations, it’s worth reflecting on how we all work and the unique skills and attitudes needed in different settings.

GOOD is coming to London again!

As the founder and partner of REACH network, STBY is happy to announce that following on the success of previous related events around the world,…