As one of the first companies to focus on projects around the principles of design research and service design, STBY have been intimately involved with the ongoing development of these fields of work as early as 2003. We’ve written papers, magazine and book chapters, founded collaborative and information-sharing networks, and given talks at national and international conferences all across the world. This involvement with design research and service design’s continued evolution keeps us at the forefront of the field, as through our work we’re helping to define it.
Pioneers in the service design community
Founded in 2003, STBY was one of the first agencies to conduct design research projects based on the service design philosophy. Our involvement with the user-centered design community dates back even earlier, as our founders have been active in this field since its gradual emergence at the end of the last century. Service design isn’t ‘owned’ by any one individual or company; it’s an approach that’s founded on the notion of sharing information and developing approaches collaboratively. The projects that STBY conduct are based around this multi-disciplinary field that we’re helping to co-define. We’re constantly adapting new theories and techniques into our fieldwork, and providing feedback as to what works and what doesn’t via publications and conference presentations.
World class connectors
Collaboration and knowledge sharing is the principle underpinning the Service Design Network Netherlands, which STBY initiated and co-founded in 2008. The network allows companies, students, and individuals interested in service design to connect with each other, share ideas, and help define and refine the processes and tools which the approach employs. We’re also long-standing members of the international Service Design Network. We’re regular contributors to their quarterly magazine, Touchpoint, and we’ve given keynote presentations at conferences in various countries. Through our global design research network REACH we have been engaged in presentations on for service providers as far abroad as Japan and Brazil.
To be at the forefront of service design, we feel that it’s essential to be active members of the community that surrounds it. This means we don’t just apply service design principles – we also help develop and refine them, and thus have an intimate understanding of this rapidly developing field.
Looking to the future: helping companies adopt the service design philosophy
As we work towards our first decade of experience in designing and conducting service design projects, we’re beginning to build up long-term relationships with several companies attempting to re-orientate their research programs around service design principles. With several years of experience in running collaborative workshops with companies eager to learn more about how to use the evocative and engaging research materials we produce, we’re ideally placed to assist those organisations looking to implement their own service design programs.