What do people want technology to look like?

What should a router look like? Cisco recently commissioned a project where STBY examined consumer attitudes towards the design and colour of their routers.

STBY designed a project that would deliver in-depth insights across two markets: the UK, and the Netherlands. They recruited participants from a wide range of backgrounds, each of whom were asked to compile an in-depth multimedia report on where their router ‘lived’ in their home. The insights this delivered were then focused and expanded upon via an in-depth interview conducted with a STBY researcher.

The result was a vivid, evocative report covering every aspect of how people viewed their router. This formed the basis for a workshop conducted with a Cisco design team, in which STBY and Cisco collaboratively explored the potential implications for future router designs.

Co-creating neighbourhood participation

How to step up from the occasional neighborhood consultation to more ongoing neighborhood participation as part of a public space design project? This was the challenge…

Towards better digital inclusion

Approximately 2,5 million people in the Netherlands still experience difficulties while using digital devices such as computers, smartphones or tablets (Stichting…

Learning by doing

The best way to learn a new skill or a new way of working is to actually do it. This does not mean however that you have to start from scratch and figure everything out by…

Exploring Remote Teamwork

Over the past decade, as more digital tools have become available for remote collaboration, and more organisations have embraced flexible working, teamworkers…

Global online learning

The Reach Network of professionals in design and innovation has brought its seasoned practitioners from around the world together to create 5 masterclasses on

Exploring listening experiences

Stations, the new app introduced by Spotify in the US, offers a radio-like listening experience for users who don’t tend to curate their own playlists and listen …

Speculative design with MSF

In collaboration with our Indian REACH partner Quicksand, we helped Medecins Sans Frontieres (MSF) to rethink their role as a global organisation within the future…

Collaborative R&D Labs

What Design Can Do and STBY have recently tried out a new format for bringing professionals together to develop their thinking and practices around complex societal…

Supporting the energy transition

As part of a large scale national program to transition the use of energy in the Netherlands from natural gas to electricity, the Dutch government is eager to learn…