STBY will facilitate a workshop at the upcoming Creative Company Conference on 14 September 2010 in Haarlem, The Netherlands. The core themes of the conference this year are Service Design, Design Thinking and innovation and entrepreneurship in the creative industries.
This is STBY’s workshop, delivered by Bas Raijmakers and Froukje Sleeswijk Visser:
Creative Research for Service Design
Case studies of successful Service Design and Innovation show that they have been informed and inspired by empathic conversations with the people the services are ultimately catering for. These conversations take place throughout the service design process and make use of co-creative, qualitative research methods. In contrast to traditional market or user research, this form of research is firmly embedded in the creative process. As one of the leading specialists in creative research for service design and innovation, STBY will share its experiences with a particularly succesful method: design documentaries.