Froukje Sleeswijk Visser is a senior design researcher based in STBY’s Amsterdam office. Her work focuses on effectively communicating insights within development processes, and this is a common theme of her work with STBY. Taking the lead on projects with clients such as Cisco, Froukje designs and implements projects that insert the experiences of real people into innovation trajectories.
Like all of our senior researchers Froukje has an extensive academic background, holding both a Masters and a PhD in Industrial Design Engineering. In 2009 she published her doctoral thesis ‘Bringing the everyday lives of people into design’, basing her findings on in-practice case studies with companies such as Philips, Vodafone, and Sara Lee. She is currently an assistant professor at the TU Delft for two days a week, where she was previously involved in the development of ‘context mapping’ (Sleeswijk Visser et al , 2005).
Froukje also has several years of experience working as an independent design researcher. Examples of her work are available through her website, www.contextqueen.nl, and you can also contact her by emailing email@example.com.