Lucy Kimbell and Design 4 Services

 

Designing for Services essays

I first met Lucy Kimbell at the Royal College of Art in 2003 where she was teaching interaction design. Now she has an interesting role at Saïd Business School in Oxford. She is teaching design approaches and processes to MBA students next to doing her own research. It may seem unusual for a business school to have a designer enrolled, but more and more B-schools do, for instance the D-school at Stanford University, and Tanaka Business School at Imperial College collaborates with the Royal College of Art in Design London. A panel I attended back in 2007 even wondered “Are D-schools the new B-schools?” [link] Generally the idea is that business strategy can benefit from approaches designers take, ranging from co-creation to experience prototyping, from visualising customer journeys to service blueprinting. In 2007 she set up Designing for Services (D4S) at Saïd, with Victor Seidel.  They connected service design companies to technical start-ups in Cambridge, to see if this would lead to new application areas of the inventions of these start-ups. The whole project is well documented and reflected upon, as you would expect from an academic project. You can download the final collection of D4S essays. Our next Service Design reading circle in Amsterdam has taken this publication as its topic. If you want to join, become a member via the Facebook group of Service Design Netwerk Nederland. We have several copies of the D4S essays available if you want one. You will even find a reference to my beloved design documentaries, which served as inspiration for some of the filming that happened in D4S.

How to not become (too) cynical

As design researchers at STBY we are dealing with lots of complex issues and data. We are diving into root causes, problem areas and, luckily, also…

Where do you live on Dollar Street?

Are you bamboozled by the daily pandemic statistics of your country? Or have you even tuned out? These numbers are designed to be super clear, and…

Beyond Human Centred Design

COVID19 has given the world the time to rest, and the opportunity for us to rethink the way we live. It has also revealed how inseparable we are with…

Let’s Talk Maps and Mapping

Interested in mapping services, ecosystems, stakeholders and beyond? Join us as we explore how other disciplines approach mapping and what we can take away as design researchers and service designers.

The Subspecies of Design Researcher

As a design research agency, STBY has worked with design researchers of many shapes and sizes. While the role of ‘design researcher’ becomes more common and recognised as a formal position in many different types of organisations, it’s worth reflecting on how we all work and the unique skills and attitudes needed in different settings.

GOOD is coming to London again!

As the founder and partner of REACH network, STBY is happy to announce that following on the success of previous related events around the world,…