Sorry… (touchpoint of the month – Jan)

Regularly we bump into odd, funny, curious, lovely, puzzling, or comforting touchpoints. We share the best of each month with you from now on. First is Rotterdam bus transport.

Is Rotterdam bus transport into service design?

This dutch bus says: “SORRY, NO SERVICE.” It struck me because for decades it always said simply and bluntly: “GEEN DIENST”. What would have made the bus service in Rotterdam change their message and suddenly become as polite as the British have been for ages? Tempting to think it is service design, but sorry, I don’t know really.