During a three-day workshop in Copenhagen for Egmont Publishers, we advised and trained 30 of their international Innovation Managers on how to use consumer research as input for their service innovation process. Together with our partners Radarstation and EDG we hosted a dynamic workshop programme that offered hands-on experience with consumer research and idea generation for innovative services. The Innovation Bootcamp was commissioned by the Innovation Board of Egmont publishers. Each Idea Manager is responsible for the innovation process in one of the 30 country companies (from Lithuania to Turkey, and from the Sweden to China).
