Together with London-based innovation consultancy Radarstation, we worked on an ethnographic research for CBBC, exploring the cross-platform media consumption of 7 and 8 year old children. We used highly visual and engaging probes to facilitate lively conversations with the children about their routines and preferences in media consumption. The results from this research were used to compile a set of personas that inform the production and commissioning of new formats for internet and tv. This study helps CBBC to find inspiration beyond traditional demographics-based marketing profiles. (UK, 2008)
