Jeremy Myerson, the director of InnovationRCA, presented his views on innovation processes during a talk organised by the Helen Hamlyn Research Centre. He described three phases in this process: the discovery phase, the creation phase and the delivery phase. The dynamics of these phases develop from very fuzzy and chaotic to more and more structured and planned. It crossed my mind that he forgot to include the phase of the actual use of innovations. In this phase the dynamic tend to be quite fuzzy and chaotic again. People often surprise designers and developers with the creative usages they find for devices and services. You cannot control in a top-down delivery process. Real innovations frequently have a strong bottom-up component.