During the Crossmedia Week PICNIC06 in Amsterdam, an interesting workshop on knowledge sharing between academia and industry took place, organised by The Virtual Platform and the Utrecht School of the Arts. The title of the workshop was Uncommon Ground, as a reference to the importance of being open minded and  prepared to venture into unknown territories when collaborating across domains. Participants from various countries and various types of organisations (universities, large corporations, SMEs, art, non-profit organisations) presented case studies of successful multi-disciplinary projects. STBY was involved as an adviser in the run up to the workshop and participated during the event as the chair in one the break out groups.