Design and Innovation

A seminar on Creativity Technology & Design, organised by the Tanaka Business School of Imperial College during London Design Festival, clearly showed that business strategist are warming up to the fact that design is a integral part of innovation. All three speakers, Nick Leon (Imperial),  Jennifer Whyte (Imperial) and Isabel Pollock (Audi Design Foundation) stressed the importance of close collaborations between business consultants and designers. They frequently referred to the Cox review as a key source to have pointed out that design thinking is a crucial driver of innovation processes.

How to not become (too) cynical

As design researchers at STBY we are dealing with lots of complex issues and data. We are diving into root causes, problem areas and, luckily, also…

Where do you live on Dollar Street?

Are you bamboozled by the daily pandemic statistics of your country? Or have you even tuned out? These numbers are designed to be super clear, and…

Beyond Human Centred Design

COVID19 has given the world the time to rest, and the opportunity for us to rethink the way we live. It has also revealed how inseparable we are with…

Let’s Talk Maps and Mapping

Interested in mapping services, ecosystems, stakeholders and beyond? Join us as we explore how other disciplines approach mapping and what we can take away as design researchers and service designers.

The Subspecies of Design Researcher

As a design research agency, STBY has worked with design researchers of many shapes and sizes. While the role of ‘design researcher’ becomes more common and recognised as a formal position in many different types of organisations, it’s worth reflecting on how we all work and the unique skills and attitudes needed in different settings.