Trackrecord 1993-2003

The founders of STBY, Geke van Dijk and Bas Raijmakers, have been active in the field of interactive media and technology from the early days of public internet access in Europe. Since 1993 we have been involved in the emerging internet industry and have conducted many research and consultancy projects. As managing directors of ACS-i media research & projects (1993-2000) and of Lost Boys content and usability (2000-2003) we were responsible for the development and execution of all consumer research and copy consultancy.

Clients 2000-2003
Consumer research for: ING bank, Volkswagen, Corus, PCM publishers, Wolters Kluwer publishers, Ministry of Internal Affairs, Ministry of Social Affairs and Employment, National Tax Office, VPRO television, STER, Chello, XS4all, Wanadoo, Boodschappenlijn, Recipeweb, Mentos, Sterpolis.
Copy consultancy for: Unilever, Volkwagen, BBC, Heineken, Dommelsch, CMG, Technical University Delft, University of Amsterdam, Nationale Nederlanden, Wolters Kluwer publishers, Planet Internet, Stageholding, KNMI, DSM.

Clients 1993 – 2000
Consumer research for: Philips, KLM, KPN, Ericsson, Oce, Grolsch, FBTO, Sociale Verzekeringsbank, VSNU, Nuffic, Vitae, Aids Fonds, Scripta Nova.
Copy consultancy for: Postbank, ING Bank, Intel, Libertel, MSD, Unisource, @Home, Foxy Fashion, Autolease Holland, Edon, GAK, Rijkswaterstaat.

Some examples of pionering and ground-breaking projects we co-developed:

Kids Planet: The first large-scale kids-only website in The Netherlands offering news and background stories. We were responsible for both the consumer research and the copy concept. Developed for Planet Internet, in collaboration with Ozlo. (2001)

Towards a user-friendly web: The first conference on usability research in The Netherlands, featuring Jakob Nielsen, Donald Norman, Ben Schneidermann, Brenda Laurel and Bruce ‘Tog’ Tognazzini. Initiated by us and organised in collaboration with Van Dusseldorp ## partners and the magazine EMERCE. (2000)

Netpanel: Development of the first online user panel in the Netherlands, initiated and developed in collaboration with Ruigrok MC. (1997)

Co-NEXUS: EU-funded 2-year R##D project to develop a digital classroom assistant, part of the I3 (Intelligent Information Interfaces) network. Developed in collaboration with public library of Turnhout (Belgium).(1996)

Doors of Perception: Co-ordination of the fourth international conference on design, technology and society for the Netherlands Design Institute. (1996)

Postbank Online: The first Dutch bank with a website for extensive product information and online banking facilities. We were responsible for the content structure and copy concept. Developed in close collaboration with Netcast and EuroRSCG. (1996)

Philips Vision of the Future: Global online research combining focus groups in chat rooms, surveys and sorting methods on electronic devices people might use in their daily life in 2005. (1995)

TADDIV (Trial And Discuss with Digital Interactive Video): Coordination of experimental media education with teenagers editing digital video images of prime time TV to tell about their own lives. (1995)

World Series on Culture and Technology: Co-ordination of international series of lectures on how technology influences our culture. In co-operation with McLuhan Institute (Toronto), Technical University of Delft and Design Institute (Amsterdam). Speakers and audience were located at the participating institutes and discussed the themes via videoconferencing. (1995)

De Digitale Stad (Digital City Amsterdam): Member of founding committee for the first public online platform in the Netherlands. (1994)

Next Five Minutes: Member of organising committee of the first International conference on tactical media (Internet, TV, radio, print). (1993)

ENMCS (European Network for Media and Cultural Studies): Coordination of two readers with proceedings of the annual seminars and initiative to set up the first online environment for support of this academic community. (1992)

Co-creating neighbourhood participation

How to step up from the occasional neighborhood consultation to more ongoing neighborhood participation as part of a public space design project? This was the challenge…

Towards better digital inclusion

Approximately 2,5 million people in the Netherlands still experience difficulties while using digital devices such as computers, smartphones or tablets (Stichting…

Learning by doing

The best way to learn a new skill or a new way of working is to actually do it. This does not mean however that you have to start from scratch and figure everything out by…

Exploring Remote Teamwork

Over the past decade, as more digital tools have become available for remote collaboration, and more organisations have embraced flexible working, teamworkers…

Global online learning

The Reach Network of professionals in design and innovation has brought its seasoned practitioners from around the world together to create 5 masterclasses on

Exploring listening experiences

Stations, the new app introduced by Spotify in the US, offers a radio-like listening experience for users who don’t tend to curate their own playlists and listen …

Speculative design with MSF

In collaboration with our Indian REACH partner Quicksand, we helped Medecins Sans Frontieres (MSF) to rethink their role as a global organisation within the future…

Collaborative R&D Labs

What Design Can Do and STBY have recently tried out a new format for bringing professionals together to develop their thinking and practices around complex societal…

Supporting the energy transition

As part of a large scale national program to transition the use of energy in the Netherlands from natural gas to electricity, the Dutch government is eager to learn…